Kesja.

Selected work / 02

SAYA Crystals

A complete brand identity and social media presence.

ProjectReal brand / Published social content
ScopeBrand identity · Product photography · Social media creation
FormatsStatic graphics · Vertical video
Visit @saya_crystals on Instagram
SAYA social media visual direction with quartz photography, sculptural lettering and a coordinated neutral palette

The brief

Create a cohesive brand identity and social media presence for SAYA Crystals. I developed the logo and typography, planned and carried out product photoshoots, and created the Instagram account and every post and reel. From the visual identity to photography and launch content, I shaped a consistent visual language across the brand.

The visual direction

A sculptural wordmark, warm neutral backgrounds and close-up crystal imagery establish the visual language. Product carousels use clear numbering and dimensions, while launch graphics and promotional layouts carry the same identity into different messages and formats.

Brand introduction: wordmark, product imagery and a layered layout.
Brand introduction: wordmark, product imagery and a layered layout.
A quieter product-led image within the brand’s visual world.
A quieter product-led image within the brand’s visual world.
Druzy Pink Quartz 07 / Rotating crystal video.
Product information: dimensions integrated into the composition.
Product information: dimensions integrated into the composition.
Pink Quartz / Product storytelling.

My role covered the complete brand creation: logo design, typography, product photoshoots and all Instagram posts and reels. Visit the brand’s Instagram to view the published reels with their original soundtracks. The rotating product detail is an archive clip. Offers shown are historical campaign artwork. No sales, reach or engagement results are claimed.

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